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2012 Conference Programme

The industry’s only dedicated intelligence-sharing and networking forum – taking place at The Roundhouse, London
Monday 3rd December, 9am to 5pm.

  • Dedicated networking and exhibition lobby
  • Drinks reception
  • Delegates’ bag
  • Exclusive copy of the UK Festival Report – the most comprehensive, up-to-date and insightful analysis of the UK festival marketplace
  • Click here for more of What To Expect

Panel Sessions

In association with Mativision

Once upon a time, if you booked them, they would come. Nowadays, whether due to too many festivals, too few headliners or rocketing customer expectations, filling up your fields with festival-goers has become a much more complex and high-maintenance endeavour that seemingly requires finding and connecting with a niche audience at a telepathic level. Get it right and you can achieve the Holy Grail in building a festival brand that trades successfully on its own name before its line-up. Get it wrong and it could be game over. Or you could just spend millions on artists and hope that there’s enough of something for everyone. But really, what’s the trick?

Moderator: Henry Erskine Crumb (Evently)

Confirmed panelists include:

  • Jessica Koravos (Eskimo)
  • Paul Glossop (V Festival)
  • James Scarlett (2000Trees)
  • Brad Thompson (SBH Events)
  • Stephen O’Reilly (Mobile Roadie)

In association with the Association of Independent Festivals (A.I.F)

Outside of the big festivals some ‘new’ artists are playing for free or minimal expenses – often on small stages to small audiences. It should be important to maintain their positivity and ‘feel good’ factor. We all need the skill to make value without big budgets. The Independents discuss how.

Moderator: Jim Mawdsley (Evolution Festival, Generator)

Confirmed panelists include:

  • Jo Vidler (Secret Productions)
  • Jim King (AEG Live, Loud Sound)
  • Dutch Van Spall (Folk On The Water)
  • Lee Denny (LeeFest)
  • Seye (Artist)

In association with Intelligent Venue Solutions

The festival economy is reformatting. The traditional, dependable revenue lines of ticketing, sponsorship and merchandise are themselves rapidly mutating. Lucrative new income streams like digital IP rights, cashless payment uplifts, mobile apps and online advertising are gaining prominence on the festival P&L sheet. The modern-day promoter needs to be a jack of many new high-tech trades. This panel looks at the new opportunities to make money in the festival market, and how to most effectively leverage your festival brand to capitalise on them.

Moderator: Chris McCormick (Bluepeg, Festival Awards Ltd.)

Confirmed panelists include:

  • Brian Grew (Live Nation)
  • Patrick Walker (Youtube)
  • Renaud Visage (EventBrite)
  • Sara Verrall (Universal)
  • Jez Paterson (Vision Nine)
  • Alex Brooke (Peppermint Events)
  • Paul Pike (Intelligent Venue Solutions)

In association with… Robertson Taylor

Bad weather – the enduring nemesis of the festival industry – has dealt some heavy blows this summer. To reduce its impact in future and limit damage when it does happen, this session looks at the various challenges faced in order to plan for the worst weather, manage on site emergencies and evacuation procedures; dealing with artists whose appearances are affected as well as the inevitable PR, legal and contractual issues arising post-event.

Moderator: Andy Lenthall (Production Services Association)

Confirmed panelists include:

  • Craig Becker (Production Manager, Purple Sky)
  • Suzanne Bull (Attitude Is Everything)
  • Ben Challis (General Counsel, Glastonbury Festival)
  • Mark Logan (Showsec)
  • Robbie Naish (Crowd Management, Isle Of Wight Festival)
  • Tim Roberts (The Event Safety Shop)
  • Paul Twomey (Robertson Taylor)

In association with… IQ Magazine

After one of the most challenging summers ever for European festivals, where scores of events were cancelled and countless others ran up substantial financial losses, IQ editor Gordon Masson chairs an emergency board meeting with key players in the live music industry to discuss how – or if –the outdoors business can prevent a similar situation arising in 2013 and beyond.

Moderator: Gordon Masson (Editor, IQ Magazine)

Confirmed panelists include:

  • Stuart Galbraith (Kilimanjaro Live)
  • Rob da Bank (Bestival, Radio 1, AIF)
  • Andy Redhead (SJM Concerts)
  • Jon Drape (Ear To The Ground)
  • Tony Scott (Guilfest)


The 2012 UK Festival Market Report: an exclusive presentation of the results of this year’s Festival Awards Census – the most comprehensive survey of British festival-goers’ habits ever undertaken. Engaging with over 150,000 people, combined with analysis of previous years’ findings, it will identify trends and provide vital business intelligence.

The Green Festival Alliance: ‘The Power behind Festivals’. Exclusively presenting the findings of this summer’s research – the Powerful Thinking Project and officially launching an industry toolkit for promoting energy efficiency and renewable power solutions. Participating festivals include Camp Bestival. Reading, Latitude, Shambala, Sunrise and others; power companies (e.g. Agrekko, Firefly, MIDAS, Innovation), and DeMontford University as research partner, and early signs suggest the findings will be invaluable to promoters looking to innovate, reduce carbon, and even reduce fuel bills!

ABLE2UK: Howard Thorpe, founder, addresses today’s key festival accessibility issues from booking to attending. ABLE2UK was started by Howard Thorpe in 2001. The idea of the organisation is simple yet effective…just because you have a disability you are still ABLE2 do anything. Alongside daily news covering disabled news ABLE2UK also reports back from UK festivals and is currently helping promoters to improve their accessibility by launching the ABLE2UK concert this year by raising funds for a new & improved disabled area.

Click here to register for attendance now.